You need to provide specific examples of what business activities or processes are expected to be helped or improved with this project.
It could be things like handling sales, generating new leads, customer service etc.
An example of handling sales could be integrating Irish company Stripe as a payment processor to enable credit card payments on your website.
An example of generating new leads could be a digital marketing campaign using Google Ads or various social media platforms.
An example of customer service could be using Facebook Messenger to answer common customer queries 24/7 instantly.