Who are your customers going to be? (i.e. what customers will you target through your online channels?)
It will look well for businesses selling products to target new customers beyond the locations of your current customer base, ideally outside of Ireland. In most cases, the UK is the ideal first step into international trading.
For local or service-based businesses, global expansion is likely to be a stretch. However, it is essential to identify potential new customer categories or adjacent markets to what you currently have.
You can look at your current customers and see if they fit into specific groups, such as young, old, domestic, industrial etc. Then see if you can find similar groups of customers in other markets.